8ON8

8ON8 is a fashion brand founded in 2017 by Li Gong, a graduate of Central Saint Martins. With a unique vision that blends retro and futuristic elements into a concept called retro-futurism, the brand reinterprets modern urban lifestyles through bold creativity. Its creations are known for combining vibrant retro colors with sporty elements, achieving a perfect balance between imagination and functionality.

Walking on Jewels

The thick, transparent soles—reminiscent of gemstones—draw attention to the wearer’s feet, turning each step into a statement.

Each spherical unit in the sole is designed to move gently with the foot, providing a distinct sense of motion and grip. The softness of the material is finely tuned to deliver a floating, cushioned sensation when worn—something that can't be fully appreciated just by touch.

Encased within the outsole are tiny, candy-shaped colorful pieces that sway with every step. The upper features a soft knit sock, accented with a playful ribbon detail bearing the logo around the ankle.

Despite the voluminous silhouette, the clear sole helps maintain a visually light impression. All sizes feature a heel height of approximately 5 cm.