Pop-up store at Omotesando Rocket to sell new colors including "Walter Van Beirendonck" collaboration, and announce collaboration items with Marika Ito and si_oux

jewelry_red_imageWe will be holding a pop-up store at ROCKET in Omotesando from February 20th (Thu) to February 26th (Wed).


JEWELRY's new colors will be available for sale, as well as a sample sale and collaboration items with Walter Van Beirendonck.
In addition, we will also hold a pre-ordering event for collaboration items with Marika Ito, an actress and former member of Nogizaka 46, and si_oux, a perfumer, designer, and model. Pre-orders for Marika Ito and si_oux collaboration items will be accepted at Grounds official online store from Thursday, February 20 to Tuesday, March 10.

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Collaboration with "Walter Van Beirendonck
Witblit Z" spring/summer 2020 collection by Walter Van Beirendonck, a footwear in a vivid color scheme with a tan embroidered with Walter Mann. Two of the six colors that appeared on the runway, blue and purple, will be available in limited quantities.
This product is a pre-ordered item and will not be delivered until mid-March.

◇Walter Van Baylendonck.

He is a Belgian fashion designer. He is the designer of his eponymous brand, Walter Van Beirendonck, and a professor at the Royal College of Art Antwerpen. Each season he presents a runway show in Paris. He is also famous as one of the "Antwerp Six".

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Collaboration items with Marika Ito, a former Nouki-zaka 46
Marika Ito: "For the main upper, I mixed mint green and pink-brown, colors I'm really excited about right now. I wanted the shoelaces to be narrower, one red for accent and a cord stopper. And we also set the shoelaces of the color close to the upper so that you can use them according to your mood. I think it's now an easy to wear design for both men and women!

◇Marika Ito

Born in 1996, she passed the first term audition of Nogizaka46 in 2011 and made her CD debut the following year. She is also well versed in fashion and culture, and in 2017 she held "Marika Ito's Brain Expo", and after graduating at the end of 2017, she worked as an actress in the film "Gake Keglui" and the stage "I can do it now, Seiichibai. His second solo exhibition "HOMESICK" will be held at Shibuya Parco Gallery X in January 2020.

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Collaboration items with si_oux
si_oux says: "I was inspired by the fact that the luster of the sole, the main feature of the jewelry series, is similar to the texture of the bondage style.... The embroidered woman on the tan appears to be both bound and enveloped by the black shoelaces. You can tie them in different ways to show off your skin, or you can wear them without laces. The image color of upABORN is black and sometimes red, so the tape of the heel and the insole are red, and the overall color is all black and only the heel is red at the point.

◇si_oux.
A perfumer, designer, DJ, model, and photographer, born August 23 in Southern Alps City, Yamanashi Prefecture.
He is also the brand manager of "VIVE VAGINA", which was controversial for using female genitalia as a symbol mark, and he supervised everything including design and direction. Currently, the brand name has been renewed as "upABORN" and a new chapter has been started. She is also active as a perfumer and paraphumer.